Paid is labelled.
Always.
- Anything paid for, including featured directory listings, sponsored sections, banners and affiliate links, is labelled "Sponsored" or "Ad" next to the content itself.
- Payment does not buy a place in the guides, change how we explain the rules, or alter the order of free listings. Sponsored entries are shown separately and look different.
- We do not publish paid reviews or testimonials, and we do not write editorial content for advertisers without labelling it as advertising.
- Compliance schemes must appear on Defra's official register to be listed, paid or free.
- We may refuse or remove any listing, including where information turns out to be inaccurate.
We follow the UK CAP Code and the Digital Markets, Competition and Consumers Act 2024, which bans paid promotion in editorial content unless it is made clear.